Social Media Marketing: Branding, Strategy & Campaigns

Social Media Marketing: Branding, Strategy & Campaigns

Social Media Marketing: Branding, Strategy & Campaigns

Learn personal branding and how platforms like TikTok, Instagram, YouTube and LinkedIn are used to build audiences, plan strategy and run social media campaigns.

Social Media Marketing: Branding, Strategy & Campaigns

Paid once.

Level
Mixed Level
Ages
13–18
Duration
45 min
Classes
1 / Week
Weeks
8

Class Experience

This beginner-friendly course introduces core social media marketing principles: personal branding, audience identification, platform functions and strategic planning. Weekly sessions use lectures, group discussion and real-world examples to explore how businesses and individuals use multiple platforms to build awareness, engage audiences and evaluate campaigns.

Learning Outcomes

  • Understand how social media has transformed modern marketing

  • Identify key elements of a personal brand for networking or entrepreneurship

  • Recognize the components of an effective social media strategy

  • Explain how major platforms (Instagram, TikTok, YouTube, LinkedIn and others) are used in marketing

  • Plan and evaluate a social media campaign using a case-study approach

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Meet your Instructor

Joined August, 2026

4.6

126

Reviews

10+

Years

300+

Students

A filmmaker, writer, and actor with degrees in digital filmmaking and English, Daphne Sardis brings extensive experience creating short films and social media content. Background in writing and directing informs an approach that blends on-camera technique with storytelling and au…

Reviews

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