Digital Marketing Basics: Build a Brand and Mock Campaign

Digital Marketing Basics: Build a Brand and Mock Campaign

Digital Marketing Basics: Build a Brand and Mock Campaign

Learners design a niche brand, create mock social posts and ads, analyze basic engagement metrics, and present a mini digital marketing campaign.

Digital Marketing Basics: Build a Brand and Mock Campaign

Price

$20.06per class

$20.06

per week

Level
Beginner
Ages
13–18
Duration
55 min
Classes
1 / Week
Weeks
6

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Class Experience

A six-session, project-based course introducing digital marketing concepts in a safe, age-appropriate setting with no real social posting. Students identify a niche and target audience, develop a brand identity, create mock social media content and simple ads, learn basic engagement metrics, and present a mini campaign digitally.

Learning Outcomes

  • Explain what digital marketing is and where it appears online

  • Identify a niche and define a target audience

  • Create a brand identity aligned to a chosen niche

  • Design mock social media posts and simple digital ads

  • Present a mini digital marketing campaign and interpret basic engagement metrics

Learning Needs Support

I have a master’s degree in special education and over 30 years of experience teaching. Support strategies may include: clear, step-by-step instructions, visual supports and examples, choice based assignments, multiple ways to show learning

Prerequisites

None

Materials needed:

🛠️ Materials Needed

Computer or tablet with internet access

Google Slides or Docs (free)

Canva (optional; free version works)

Meet Your Instructor

Dr. Priyanka Mashelkar

Minecraft & History Educator

6+ Years

Teaching Experience

5000+

Students Taught

All age groups

Preferred Ages

A passionate educator who blends interactive game-based learning with history, helping kids build confidence while exploring cultures and civilizations through creative projects.

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