Digital Marketing Basics: Build a Brand and Mock Campaign

Digital Marketing Basics: Build a Brand and Mock Campaign

Digital Marketing Basics: Build a Brand and Mock Campaign

Learners design a niche brand, create mock social posts and ads, analyze basic engagement metrics, and present a mini digital marketing campaign.

Digital Marketing Basics: Build a Brand and Mock Campaign

Paid once.

Level
Beginner
Ages
13–18
Duration
55 min
Classes
1 / Week
Weeks
6

Class Experience

A six-session, project-based course introducing digital marketing concepts in a safe, age-appropriate setting with no real social posting. Students identify a niche and target audience, develop a brand identity, create mock social media content and simple ads, learn basic engagement metrics, and present a mini campaign digitally.

Learning Outcomes

  • Explain what digital marketing is and where it appears online

  • Identify a niche and define a target audience

  • Create a brand identity aligned to a chosen niche

  • Design mock social media posts and simple digital ads

  • Present a mini digital marketing campaign and interpret basic engagement metrics

Learning Needs Support

I have a master’s degree in special education and over 30 years of experience teaching. Support strategies may include: clear, step-by-step instructions, visual supports and examples, choice based assignments, multiple ways to show learning

Prerequisites

None

Materials needed:

🛠️ Materials Needed

Computer or tablet with internet access

Google Slides or Docs (free)

Canva (optional; free version works)

Available Times (0 available)

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Meet your Instructor

Dr. Priyanka Mashelkar

Joined August, 2026

4.6

74

Reviews

10+

Years

250+

Students

See Profile

An experienced educator with a background in English and ten years of online business experience, this instructor guides learners through brand building and mock campaign development. Lessons focus on practical digital marketing concepts, audience thinking, basic content strategy…

Reviews

4.6

74 reviews for this class

Ratings are specific to this class, not the teacher's overall profile.

Only reviews with written feedback are shown below.

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