Audience and Goal
Decide who the campaign is for and what counts as success.
Marketing Level 2: Plan and Run a Real Campaign for Your Product
A six-week course for teens ages 13 to 17 who know marketing basics and want to run a real campaign. Teens choose an audience, write the message, make the content and measure what worked.
Class Experience
Teens bring a product, club, event or cause to promote. Over six weeks they define who it is for, write a one-line message, create three pieces of content and schedule them. In the last two weeks they look at the results together and decide what to change. Posting is optional and done through accounts a parent approves.
How classes work
The course meets once a week for 6 weeks, 55 minutes a class, with up to 5 learners. Each class builds on the last.
What we'll cover
Week 1: Audience and Goal – Decide who the campaign is for and what counts as success.
Week 2: One Clear Message – Write and test a single line that says why someone should care.
Week 3: Planning the Campaign – Choose channels, dates and content for two weeks.
Week 4: Making the Content – Design posts, a poster or a short video.
Week 5: Reading the Results – Look at reach, clicks or sign-ups and find what worked.
Week 6: Version Two – Improve the campaign and present the plan.
Learning Outcomes
Define a target audience and a single clear message
Create a simple campaign plan with goals and dates
Produce posts, a poster or a short video for the campaign
Read basic results and improve the next version
Prerequisites
Ages 13-17. Teens should understand the basics of branding or marketing and have something to promote.
What You'll Need
- Software
- CANVAGOOGLE_SHEETS
- Device and internet
- Computer or tablet with camera and microphonestable internet connection
Syllabus
6 LessonsA step-by-step plan of what your child learns, class by class. · 6 Weeks
One Clear Message
Write and test a single line that says why someone should care.
Planning the Campaign
Choose channels, dates and content for two weeks.
Making the Content
Design posts, a poster or a short video.
Reading the Results
Look at reach, clicks or sign-ups and find what worked.
Version Two
Improve the campaign and present the plan.
Available Times
Next 7 days, US Eastern Time
- Mon, Nov 16 · 11:00 AM
- Tue, Nov 17 · 7:00 PM
- Wed, Nov 18 · 4:30 PM
- Wed, Nov 18 · 7:00 PM
- Fri, Nov 20 · 11:00 AM
Parents Often Ask
No. The campaign can use posters, email or a school newsletter. Any posting uses accounts you approve.
A product, a school club, an event, a fundraiser or a cause.
Canva for design and a spreadsheet for the plan and results. Both are free.
6 weeks, with one 55-minute class a week.
Up to 5, so the teacher can give each child feedback.
Meet your Instructor
With a Bachelor's degree in Communications and Business, Andrew Livingston brings hands-on experience launching and scaling businesses into the classroom. Andrew focuses on practical marketing, branding, and entrepreneurial skills taught through real-world projects and interactive activities. Lessons emphasize storytelling, clear communication, and how to turn ideas into actionable plans while keeping concepts age-appropriate and engaging for teen learners. Andrew enjoys helping young entrepreneurs build confidence and practical skills to present ideas and begin real projects.
Reviews
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